Grow it big,
so everyone can use it.
A free service to easily find support organizations in your area
Connecting local NPOs, civic organizations, and support activities with the people who need them.
And growing it together — that is the vision of Toneriko.
The name comes from the World Tree of Norse mythology — Learn more
THE PROBLEM
Nearly 50,000 organizations exist, but they're not reaching those who need them.
A parent struggling with child-rearing doesn't know about the local children's cafeteria. An elderly person living alone remains isolated, unaware of community watch services. Even when dedicated organizations exist in the community, "there's no way to find them" and "no way to deliver the information" — that is Japan's current reality.
So that the right information reaches the right people.
We wanted to unite "searching" and "delivering" into one.
OUR APPROACH
Here's how Toneriko solves this.
Combining technology and human effort to make "finding and delivering" the norm.
Easy to find
With a single keyword, AI reads your situation and suggests the best support. You can also filter by prefecture, activity type, and target audience.
Easy to deliver
Turn found organizations into printable flyers with QR codes in one click. Hand them to people who don't use the internet.
Grown by everyone
Users, deliverers, and supporters — when these three forces combine, Toneriko's database grows richer every day.
HOW IT WORKS
How Toneriko Works
Public data × AI × human voices. We build the database across three layers.
Data Foundation
Based on official data from the Cabinet Office NPO Portal (47,967 entries), supplemented by cross-referencing public databases such as CANPAN and gBizINFO. We are also working with prefectural Social Welfare Councils and intermediary support organizations to enrich contact information.
AI Processing
AI (Claude) formats and categorizes collected data, enabling natural language search matching. It can handle vague queries like "looking for a place for a child who refuses to go to school."
Delivery
Search results are available not only on screen but also as printable flyers with QR codes. Information reaches those unfamiliar with digital tools through paper "hand-delivery." Save interesting organizations to Clips and print them all at once.
Running Toneriko costs approximately ¥25,000 per month.
OUR VISION
Toward a society where "just search Toneriko" is the norm.
Right now, Toneriko is in the seed-planting stage.We've organized data on over 50,000 NPOs nationwide, launched AI-powered search, and begun delivering information through paper flyers. It's still a small tree, but its roots are taking hold.
When this tree grows tall — no matter where you live, a simple "try searching Toneriko" will lead you to the support you need. At government offices, hospital consultation rooms, and in everyday neighborhood conversations.Becoming part of the fabric of every community. That is what Toneriko aspires to be.
Current Status
- 47,967 NPO records organized
- AI search engine operational
- QR flyer auto-generation
Future Vision
- Comprehensive coverage of all organizations nationwide
- Partnerships with government and Social Welfare Councils
- Becoming local information infrastructure
WHO IT'S FOR
What Toneriko Delivers
Toneriko from four perspectives.
People seeking support
No more wondering "where should I ask for help?" Easily find support organizations in your area and share printed flyers with your family.
NPOs & Civic Organizations
By listing your information, people who need your services can find you. Reach audiences that manual outreach couldn't.
Government & Social Welfare Councils
Tell visitors at your counter "try searching Toneriko." A cross-cutting referral tool that transcends bureaucratic silos.
Supporters & Donors
How donations are used is transparently published each month. A project where you can see exactly how your ¥500 makes a difference.
THE NAME
Why "Toneriko"?
Yggdrasil, the World Tree of Norse mythology, is said to be an ash tree (toneriko in Japanese). With three roots connecting nine worlds, all life circulated through this tree — it belonged to no one person, but was shared by every living being.
"An ash I know there stands, Yggdrasill is its name, a tall tree, showered with shining loam. From there come the dews that drop in the valleys. It stands forever green over Urðr's well."
— Völuspá (The Prophecy of the Seeress), Poetic Edda
JOIN THE PROJECT
Will you help us grow this tree?
Toneriko is a project to grow local support information together.
Using it, spreading the word, cheering it on —
every form of support makes a difference.